Brand Identity - 14B

The ask was to craft a distinctive brand tone for 14B, setting them apart as a unique voice in the streetwear market. By diving straight into the client's vision, we extracted the core elements that defined their unique story, resulting in a cohesive and resonant brand identity that truly speaks to their target audience.

On the visual bit, we started off by creating a minimal yet bold logo. A carefully curated colour palette was then selected to match the desired mood and typeface that matched the brands personality was also chosen.

The project also included packaging design and visual branding for 14B.