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Captain Morgan - Social Media
Date
Aug 2020
Note
This project was executed by our founder during his full-time tenure at Dentsu Isobar, and not by FirstDraft as an entity.
Project type
Social Media Management
Our social media management strategy for Captain Morgan was anchored in the spirit of adventure and camaraderie.
By curating captivating content that embraced the brand's lively and adventurous persona, we created monthly feed plans, managed scheduling and executed digital campaign ideas.
An overall reach of 40M+ was observed during a year-long tenure.
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