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Let’s face it, shapewear has definitely struggled with its image-
It’s often too tight, too old-fashioned, and it's that kind of “you can hardly breathe, but hey, your waist looks great” vibe.
BodyBand said: nah, we’re done with that.
They set out to create shapewear that works with your body, not against it.
Imagine: soft stretch fabrics, a second-skin feel, and building confidence from comfort, not constriction.
So we came in to help them express all this in the best way possible.
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