BRAND IDENTITY & VISUAL LANGUAGE

CLIENT

BodyBand

MARKET

India | Everyday Shapewear | Comfortwear | Size-Inclusive | Fashion-Forward Women

Let’s face it, shapewear has definitely struggled with its image-
It’s often too tight, too old-fashioned, and it's that kind of “you can hardly breathe, but hey, your waist looks great” vibe.

BodyBand said: nah, we’re done with that.
They set out to create shapewear that works with your body, not against it.
Imagine: soft stretch fabrics, a second-skin feel, and building confidence from comfort, not constriction.

So we came in to help them express all this in the best way possible.

It wasn't just about entering the market with another product based brand ; it was about changing the way women feel in their own skin by finally addressing the flaws of traditional shapewear.

BodyBand entered with a mission: make shapewear a normal part of life. Not just for fancy occasions like weddings or red carpet events but for work, weekends, and for *you*.

It’s a brand that doesn’t say “fix yourself.”
It’s all about saying, “You’re already gorgeous, this just smooths everything out.”

BodyBand came to us with a straightforward goal:
Let’s create shapewear that not only feels great but also looks fantastic.

Here’s what they were aiming for:
→ A brand voice that feels confident and uplifting (without sounding like it’s yelling affirmations at you)
→ An identity that’s both size-inclusive and stylish
→ To make shapewear feel like a regular part of your outfit not something you hide under it
→ And to prove that comfort and confidence aren't mutually exclusive

We tackled this project like crafting the ultimate second-skin experience: cozy, chic, and ready to support whatever you have in store.

→ A tone of voice that feels like a stylish, supportive friend not a fashion magazine lecture
→ Messaging that shifts the focus from “fixing flaws” to “celebrating real bodies”
→ A visual vibe that’s soft, minimal, breathable and looks just as good on shelves as it does on skin
→ And real talk content that speaks to real women: postpartum mamas, boss ladies, size-inclusive shoppers, brides-to-be, and anyone who wants their shapewear to move with them not against them

No exaggerated buzzwords. No fake excitement. No outdated beauty standards. Just a focus on comfort, crafted to feel completely like you.

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