BRAND IDENTITY & VISUAL LANGUAGE

CLIENT

Cordori

MARKET

India | Menswear | Conscious Fashion | Understated Luxury

Cordori doesn’t do “what’s trending this week.”
It’s here for the guy who doesn’t want ten versions of the same thing, just one really good one that feels right.
While the world rushes toward flashy hype and loud styles, Cordori takes a more understated approach. The essence is calm, grounded, and created with true intention. The mission? To build a brand that embodies those qualities saying just enough to resonate without overexposing itself.
Our task? Create a brand that doesn’t need to be boring .

This journey didn’t begin with a flashy presentation.
There was something about menswear that felt… off. Everything looked sharp but lacked personality. The clothes were trendy yet forgettable.
So Cordori aimed to change that vibe. By fusing India’s textile legacy with a relaxed Australian flair, it’s here to reintroduce real connection.
Between the fabric and the emotion .Every design decision, from the choice of typeface to the subtle details of tags, revolved around this simple truth:
You don’t need more. You just need better.

They didn’t want to come off as “just another premium menswear brand.” They were looking for something more substantial.
The goal:
→ Highlight the subtle distinction between retro and old money styles
→ Create a brand that feels authentic, not factory-produced
→ Something that balances style with purpose
→ A brand that allows men to forge an emotional connection with their garments
→ Inspire men to feel something when they wear our clothes
They sought to capture that classic, vintage charm without making it seem old or stale.

We crafted a brand that effortlessly merges vintage appeal with contemporary relevance.

It's not strictly retro, and it’s not preppy either!
Instead, it gives a modern take on old money with a fresh, youthful vibe. We weren’t just focusing on timelessness; we aimed to demonstrate how style resonates when comfort and confidence take the lead.

The logo? Soft yet confident.
The fonts? Clean, grounded, and simple.
The colors? Think of foggy mornings, tranquil forests, and gently worn stone.

And the overall feel?
No extravagant embellishments. No marketing gimmicks . Just clarity, craftsmanship, and character.
Cordori doesn’t seek the spotlight, it's the kind of brand that finds its home in your closet and gradually becomes your go-to favorite. The brand you rely on.

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