SOCIAL MEDIA MANAGEMENT

CLIENT

Panache Artistry

MARKET

Global (Based in London)

Panache isn’t chasing viral fame. Instead, it’s the kind of brand that requires something beautiful, and somehow you find yourself pausing instead of scrolling.

We recognized from the start that this wasn’t about jumping on every trend and more about allowing Panache to find its own space. To demonstrate that minimalism can still draw your attention. And just six months in, we saw engagement double, saves outpacing likes, and a genuine audience of real people, not just numbers beginning to engage

While many design brands were busy chasing trends and hashtags, Panache was quietly looking for something different: “Can we just… take it slow?”

Their audience required less of the fancy trends and more of soothing aesthetic inspirations that they can draw for their own space. So that’s exactly what we created: a digital space that offers a moment of calm amid the chaos of the online world and inspires every corner of your house.

Panache approached us with three straightforward requests:
→Make the feed feel light and pleasant
→ Evoke a sense of serenity and tranquility
→ Let the products stand out with a simple, minimalist design
→Make the feed visually appealing
→ Build a loyal, authentic audience
→ Stay true to their essence slow, thoughtful, elegant

The tricky part?
Accomplishing all of this without sounding like every other slow-living brand out there.

We decided to skip the typical “just post pretty corners” approach and instead built a content system that really carries meaning and resonates with people.

We infused our design inspiration with emotion, paired it with gentle storytelling, and allowed the visuals to shine. Think: plenty of white space, calming colors, and smooth motion. We aimed for a serene vibe in everything, from the layout to the wording.

We also made sure to inject some personality into our work: turning our behind-the-scenes processes into visual narratives, adding in lyrical reflections, and rolling out series like “Chairs of Wimbledon” that felt enjoyable yet still aligned with our brand.

Each post adds on to the distinctive identity of the brand. We created over 120 custom pieces in five months, each one simple, clever, and designed to be creative beyond the forceful eye catchy content.

RESULTS

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SOCIAL MEDIA MANAGEMENT

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